Dodge or Death - How Not to Market a Game

I saw the game Dodge or Death come through the app store on Friday night, I believe. It's an impressive example of how to not market a game. First, make sure there's no demo. Next include a description that says how great the game is. Try using the word 'addictive' if possible as no one has done that before, or in this case talk about the EASTER EGG that only the Master can obtain because don't